Inside the World of Indian Couture: Shantanu & Nikhil's Journey | Let's Chat with GB | EP 12

In this episode of Let's Chat with GB, Gaurav Bhagat sits down with the iconic designer duo Shantanu & Nikhil in their first-ever conversation from the new studio. From their school days together to creating a legacy in Indian couture, this episode takes you on a fascinating journey through their lives and career. Discover how their childhood, family influences, and early challenges shaped the House of Shantanu & Nikhil. They share insights on their groundbreaking merger with the Birla Group, disrupting the Indian fashion industry with contemporary design, and expanding beyond India into global markets. The duo opens up about topics like sustainability in fashion, the rise of tier 2 and tier 3 cities, and the evolving aspirations of Indian youth. With inspiring stories of sibling collaboration, overcoming financial struggles, and embracing technology like AI in design, this conversation is a masterclass in innovation, resilience, and the art of creating a legacy. Whether you’re a fashion enthusiast, budding entrepreneur, or curious about the behind-the-scenes of Indian couture, this episode is packed with valuable lessons and memorable anecdotes. _________________________________________________________________________ Our Clips channel - @LetsChatWithGBClips _________________________________________________________________________ Timestamps: 00:00:00 - Welcome to the Episode | Shantanu & Nikhil in the New Studio 00:00:28 - School Days Together | Gaurav and Shantanu's Connection 00:01:02 - College Life Memories with Reema 00:01:35 - Dressing Bobby Deol | Social Media Buzz 00:02:32 - The Merger with the Birla Group 00:04:01 - House of Shantanu & Nikhil | Design and Business Vision 00:05:00 - Influence of Their Mother | Journey of the Brand's Early Days 00:08:39 - First Challenges and Early Orders | The Start of Their Business 00:12:47 - Breaking Stereotypes in the Indian Fashion Industry 00:13:34 - Disruptive Contemporary Design | Innovating the Market 00:16:21 - Building a Community Through Design 00:17:31 - Technology's Role in Fashion | Augmented Reality & AI 00:18:37 - Sustainability in Fashion | A Step-by-Step Journey 00:23:54 - Rise of Tier 2 and Tier 3 Cities | Market Aspirations 00:26:58 - Emerging Cities | Hyderabad, Ludhiana, and Ahmedabad 00:29:11 - Retail Success Stories | Watching Market Trends 00:30:30 - Rapid Fire Round Begins 00:31:00 - Runway Shows or Digital Launches? 00:31:30 - Favorite Fabrics | Italian Grip and Stretch Materials 00:31:45 - Favorite Color Palettes | Caramel and Deep Chocolate 00:33:00 - Busting Fashion Myths | Contemporary Stripes and Solids 00:35:30 - Struggles of the Early Days | Overcoming Financial Challenges 00:39:11 - Aspirations of the Indian Youth | Changes in Career Mindsets 00:43:08 - Family and Business | Sibling Partnerships and Trust 00:45:18 - Challenges of Ego in Sibling Collaborations 00:47:08 - Final Superpower Question | Staying Fearless as Designers 00:51:05 - Overcoming Failures | Growth Post-Merger in 2019 00:53:08 - Version 2.0 of Shantanu & Nikhil | Evolving Brand Vision 01:05:03 - Expanding Beyond India | Focus on GCC and Global Aspirations 01:08:30 - The Legacy of Shantanu & Nikhil | Innovation and Heritage 01:10:19 - Final Reflections | Inspiring the Next Generation _________________________________________________________________________ Gaurav Bhagat Facebook = https://www.facebook.com/gaurav.bhagat.315 Instagram = https://www.instagram.com/gaurav_gba/ Linkedin = https://in.linkedin.com/in/gbhagat?trk=author_mini-profile_title _________________________________________________________________________ Website Gaurav Bhagat Academy = https://gauravbhagatacademy.com #shantanunikhil #letschatwithgb #couture